Introducing Campaigns: Give Your Content Feed a Direction
Your website can tell us a lot about your brand. It can show us what you sell, how you sound, who you serve, and what your visual identity looks like.
But it cannot tell us that you are launching a new product next Tuesday.
It does not know about the summer sale you just approved, the event you are attending next month, or the customer story you want to spend the next two weeks talking about. Those are timely, specific decisions. They need more than general brand context.
That is why we built Campaigns.
Campaigns let you give 0layers a focused brief, add reference images, and generate a dedicated stream of content for a particular goal. The results still arrive in the feed you already use. They just have a clearer destination.
The feed was already doing one job well
0layers starts with your website because it is the fastest way to get from nothing to something useful. We extract the context we need, then build a feed of on-brand posts you can browse, like, save, and download.
That default feed is intentionally broad. It explores the subjects and formats that make sense for your business without asking you to plan every post first.
We still believe in that model. Most content should not require a brief, a prompt, or a planning session.
Campaigns are for the moments when you do have something specific to say.
Instead of replacing the main feed with a separate campaign tool, we treated your website content and your directed campaigns as parallel lanes. The website lane keeps generating from your brand. A campaign lane generates from the goal you give it. You can view either one on its own or see everything together.
The result is a simple mental model: one feed, several directions.
Start with the context that matters
Creating a campaign takes three things:
- A name, so you can find it again.
- A short brief describing what the campaign is about and what you want it to communicate.
- Optional reference images, such as product photography, event artwork, screenshots, packaging, or other campaign-specific material.
That is it. There is no multi-page setup flow and no required content calendar.
A useful brief can be as direct as:
TMPLT is now open in beta. Announce the launch to photographers, highlight automatic EXIF overlays and share-ready templates, and invite people to try the app.
Once you create the campaign, generation starts. Images, text posts, and text carousels appear in that campaign's feed as they are ready.
A campaign starts with a name, a useful brief, and any reference images that matter.
The brief supplies the intent. Your existing brand context supplies the voice and visual foundation. The reference images give the system concrete material to work with when the campaign depends on a particular product, look, or moment.
Reference images are context, not templates
We did not want every uploaded image to become a rigid template.
Sometimes the right post should feature a product exactly as it appears. Sometimes the better answer is a more thematic piece inspired by the same campaign. A useful campaign needs room for both.
0layers uses your references across the batch, mixing more faithful product-led work with looser interpretations of the brief. That gives the feed variety without losing the campaign's center of gravity.
You still make the final call. Scroll, keep what works, and ignore what does not.
Campaigns live where the content lives
We considered making Campaigns another destination in the sidebar. It would have been tidy from a feature-list perspective. It also would have split the actual work across more screens.
So we kept campaigns in the feed.
At the top, filter chips let you move between:
- All, which combines content from every source.
- Website, which shows the broad, automatically generated feed based on your site.
- Your campaigns, each with its own focused stream.
Select a campaign and the feed narrows to that lane. Generate more content from the same place. When the campaign is over, archive it to stop future generation. Anything already created remains available in the combined feed.
The organization follows the work instead of making you learn a second workflow.
A campaign is an ongoing direction
Most campaign generators stop after producing a batch. If you want more, you return to the prompt and start again.
We wanted campaigns to behave more like the rest of 0layers: as an active source of content, not a one-time request.
An active campaign can keep replenishing as you use its posts. You can also ask for more whenever you need it. The brief and reference material stay attached, so you do not have to restate the same context every time.
That makes Campaigns useful for work that unfolds over time:
- A product launch with several angles to explore.
- A seasonal offer that needs more than one announcement.
- An event with content before, during, and after the date.
- A recurring series built around one subject.
- A client initiative that should stay distinct from their everyday content.
The unit is not a single post. It is a direction the system can continue following.
More direction, without returning to the blank page
The easiest way to add control to a creative tool is to add more fields. Audience, channel, format, tone, objective, CTA, schedule, keywords—the list grows quickly.
That kind of control often creates a new version of the blank page.
We chose a smaller interface because your brief does not need to describe every output. It only needs to establish the mission. From there, the system can explore formats and ideas while staying grounded in your brand and campaign material.
You provide the direction. 0layers handles the variations. Your judgment decides what leaves the feed.
That is the balance we want: enough control to say what matters now, without making you manually direct every piece.
Give your next content run a destination
Start free with 0layers, open your feed, and choose New campaign. Tell us what you are working toward, add a few references if they matter, and we will start building the lane from there.